Who We Are

Our mission is to savor and celebrate the wonders of Japan through travel. It is grounded in the belief that travel, done well, enriches human life and helps sustain the people, places, and planet we love. Through extraordinary travel experiences, featured products, and original content, we invite you to explore Japan’s profound depth and beauty with us.

We are a multicultural team of travel experts, artists, and passionate adventurers who find inspiration in Japan’s distinguished craft industries, unrivaled hospitality, distinctive expressions of art and culture, and storied countryside. We believe local is global. But, above all, we dare to make our shared dreams come true.