travel, with purpose
Our mission is to savor and celebrate the wonders of Japan through travel. It is grounded in the belief that travel, done well, enriches human life and helps sustain the people, places, and planet we love. Through extraordinary travel experiences and original content, we invite you to explore Japan’s profound depth and beauty with us.
BEST OF THE BEST
The Unplugged Selection 2025
A curation of the stays, people, crafts, and tastes that defined our year.
We Love Japan. We Know Japan.
Culture and Crafts in the Japanese Heartland
Escape the ordinary in Japan’s north country, where some of the finest things in life await you.
Discover Setouchi
Across the Seto Inland Sea, Shikoku is an island and a world unto itself. Delve deep into this extraordinary, lesser-known region of Japan.
The Art of Wellness in Niseko
Curated collections of art and artifacts, traditional kominka houses, and Niseko’s grandeur celebrate the wonders of nature and culture.