The Chiiori dream, shared by many people over the years, is to find in Japan a place in the countryside that retains its original beauty, and there to build an eco-friendly community deeply rooted in Japan’s traditional culture.
The farmer-artisans at BUAISOU are the latest heirs to a longstanding tradition. By carefully overseeing the plant through each step—cultivation, fermentation, dye, and design—they bring truth to the words, “farm to closet” clothing.
The thatched roof village-scape, densely forested topography, and enduring local foods underscore the feeling that Iya is a thread connecting us to a Japan that has mostly withered away. It is where a seemingly lost Japan can be found.